BI
πΊπΈ Business Insider
Trust Score
82
Generally Reliable
Quick Summary
Political Lean
Left-Center
AllSides: Center
Factual Reporting
Mostly Factual
NewsGuard: 93/100
Ownership
Insider Inc.
Parent: Axel Springer
Funding Model
Advertising, Subscriptions (BI Prime)
Rating Breakdown
Factual Accuracy
70/100
How often does the source report verifiable facts correctly?
Source Attribution
88/100
Are claims backed by identifiable, verifiable sources?
Editorial Standards
84/100
Does the source have and follow clear editorial guidelines?
Correction Policy
82/100
How transparently and promptly are errors corrected?
Bias & Balance
70/100
Are multiple perspectives fairly represented?
Ownership Transparency
86/100
Is ownership and funding clearly disclosed?
Headline Accuracy
75/100
Do headlines accurately reflect article content?
News vs Opinion
76/100
Is there clear separation between news and opinion?
Track Record
88/100
What is the source's historical credibility?
Deceptive Practices
73/100
Does the source avoid manipulative tactics?
Notable Controversies & Events
- Clickbait criticism
- Axel Springer acquisition